Ship the software you can't hire for.
Softgen is a London software studio building AI-native products, SaaS platforms and apps for companies worldwide. A senior team, the latest stack, and a fixed plan that ships to real users in weeks, not quarters.
The problems we're built to kill.
If any of these are keeping you up at night, you're exactly who we work with.
You can't hire engineers fast enough.
Get a senior, full-stack team on day one — no three-month hunt, no onboarding drag. We're building by next week.
Your last build was slow, late, or fell over.
Fixed scope, fixed price, working software every week in your own environment. No black box, no overruns.
Your AI idea is stuck in a demo.
We ship agents, copilots and RAG into production — with evals and guardrails — so it becomes a feature, not a slide.
Everything you'd hire a whole team for.
One senior studio across the entire stack — AI, product and platform, in the order most clients need it.
AI & LLM Development
AI agents, copilots, RAG and LLM-powered features — built on the frontier models and shipped into production, not stuck in a demo.
SaaS Product Development
End-to-end SaaS platforms — auth, billing, dashboards, multi-tenancy and the lot — built to scale from your first user to your thousandth.
MVP Development
Get the smallest version that proves your idea in front of real users fast — a sharp, investor-ready MVP, not a throwaway prototype.
Web App Development
Production web apps on the latest stack — quick, accessible and SEO-ready, engineered to feel premium and load instantly.
How we ship in weeks.
A delivery system, not a vibe. Four steps from your idea to real users — and back again.
Scope
We pin down the smallest version that proves real value — outcomes, not a feature wishlist. You leave the first week with a fixed plan, a price and a date.
Design
We design the product and the architecture together — flows, UI and the data model — so what we build is fast, sound and a pleasure to use from day one.
Build
A senior team ships in tight weekly cycles on the latest stack. You see working software every week in your own environment — no black box, no surprises.
Ship & Scale
We launch to real users early, then iterate on what the data shows. When it's working, we harden, document and hand over — or stay on to scale it with you.
The kind of thing we ship.
Representative of the work we do — we'll swap in named, client-approved stories as they land.
Built to be low-risk to say yes to.
The reassurances that matter when you're handing someone your roadmap.
Fixed price & date
Scoped upfront after Discovery. No open-ended bills, no moving deadlines.
You own everything
Your code, your IP, your accounts. A clean handover and zero lock-in.
Working software weekly
Real progress in your own environment every week — never a black box.
Senior, end to end
The people who scope it build it. No hand-off to juniors learning on you.
Clear prices. No discovery call to find out.
Productised packages with real from-prices, so you know roughly what your build costs before we even talk.
Discovery Sprint
De-risk the whole thing before you commit.
- Product + technical scoping
- Clickable prototype of the core flow
- Architecture & stack recommendation
- Fixed build plan, price and timeline
MVP Build
Your idea in front of real users — fast.
- Everything in Discovery
- Production MVP built on the latest stack
- Auth, payments and the core feature set
- Launch to real users + analytics
AI Build
Frontier AI, shipped into production.
- AI feature scoping + eval plan
- Agents / RAG / LLM features built in
- Guardrails, evals and observability
- Deployed and wired into your product
Six packages in all, from £4,950. See the full pricing ladder — every project gets a fixed price and date after discovery.
Straight answers.
The things founders and product teams ask us first.
Still have a question? Book a callWhat does Softgen build?
AI-native products, SaaS platforms, MVPs, web apps and mobile apps — end to end. If it's software, from an AI agent to a full platform, we build and ship it.
How much does it cost to work with Softgen?
Our packages run from £4,950 for a Discovery Sprint up to bespoke platform builds. Every engagement gets a fixed price and date after a short discovery — see Pricing for the full ladder.
How fast can you ship?
Most MVPs and AI builds ship in 4–8 weeks. We start nearly every project with a 1–2 week Discovery Sprint, so you get a real plan, price and date before any build begins.
Where is Softgen based, and do you work globally?
We're rooted in London and work with clients worldwide, remotely, in your timezone. Local enough to meet, global enough to ship anywhere.
Do you work with startups or only larger companies?
Both. We build investor-ready MVPs for founders and scale platforms for established businesses. The Softgen Method works the same either way.
Tell us what you're building.
A short brief is all it takes. We'll reply within one working day with how we'd approach it — and a rough price and timeline.
Fixed price & date · You own the code · Reply in one working day